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LaLiga is Back On indian Televisions:Recent Sony Facebook Deal

LaLiga back on Indian television by facebook agree on sublicense to Sony.

LaLiga will continue to be broadcast on Indian television as Facebook has agreed to sublicense the broadcast to sony.

Recently Facebook had acquired the LaLiga Broadcast rights for the Indian sub-continent for a three-year cycle. This leads to an uncertainty in watching La Liga in India because of the poor internet connection and the difficulty to watch matches on the smartphone




The LaLiga loss mostly seen as a gain for Serie A.Sony has been promoting Serie A in an extensive manner. Because of the recent transfer of Cristiano Ronaldo by Juventus has given a popularity to Serie A, which otherwise was on the lowest rated football league.

Facebook, recently has taken efforts to take the sports video content players by storm with its failed ₹3,900 crore bid for the Indian Premier League digital rights, since Facebook has been working on strengthening its sports content.
However, Facebook has to ensure the widest coverage for LaLiga in Indian continent and they had been looking for a tie-up with an Indian sports broadcaster for the LaLiga broadcast.

The football fans concerned the absence of Laliga In conventional screen. The availability and access to the digital content on internet platform is still not seamless in India. Due to these factors, Facebook had considered a LaLiga rights sub-licensing deal.

Some Indian news portal could confirm that the Facebook has been looking for a television platform in India to share the LaLiga content.

LaLiga will continue to be broadcast on Indian television as Sony Picture Network and Facebook have agreed on a media rights sub-licensing deal.

As reported by insidesport.co first, Facebook had acquired the LaLiga rights for the Indian sub-continent for the 2018/19-2020/21 three-year cycle. This has caused a dent in the strong international football content pool of Sony Sports Cluster.

The LaLiga loss seemed to be again for Serie A. Having lost the precious Spanish First Division League media rights, Sony has been promoting Serie A in an unprecedented manner. Cristiano Ronaldo signing by Juventus has given a much-needed impetus to Serie A, which otherwise was on the lowest pedestal in the football content for the broadcaster.

Also Read: After LaLiga media rights, Facebook forays into UEFA Champions League
Facebook, which has taken the sports video content players by storm with its failed ₹3,900 crore bid for the Indian Premier League digital rights, has been working on strengthening its sports content.



However, to ensure the widest coverage for LaLiga in India the Mark Zuckerberg-owned social media giant Facebook had been looking for a tie-up with an Indian sports broadcaster for the LaLiga broadcast.
The football fans and community had also expressed its disappointment over LaLiga absence from the conventional screen as television remains the first priority for video content consumption in the country. The availability and access to the digital content over the internet platform is still not seamless in India.
Driven by these factors, Facebook had considered a LaLiga rights sub-licensing deal.
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